Scope of Job
Developing Strategies
Campaigns & Promotions
Fundraising & Networking
Zara Palmer, Marketing Advisor at Toucan Rescue Ranch, is originally from Idaho, USA, and holds a Business Administration and Marketing degree from Lewis-Clark State College.
Starting as a volunteer, she advanced through roles including Marketing Specialist and Manager to her current position.
Since 2015, Zara has led marketing, fundraising, and branding efforts, including developing systems and protocols for the marketing department and other teams.
She provides strategic insights on social media management and growth and builds connections with major funders.
Zara also has a strong media production background, with production roles with National Geographic, CBS, and NBC, and has organized significant fundraising events like the Tunes for Toucans, Sloth Ironman Games, and the U.S. Wildlife Wonders Gala. Zara also owns Zarpal Media Co. which is a small consulting agency that helps projects like Toucan Rescue Ranch excel.
Biography
Zara Palmer, Marketing Advisor at Toucan Rescue Ranch, is from Idaho and holds a degree in Business Administration and Marketing. Starting as a volunteer in 2015, she has grown through various roles to her current position. Zara has led major marketing and fundraising initiatives, developed systems and protocols, and provides key insights on social media and funder relations. She also has a background in media production. Outside of work, Zara enjoys photography, hiking, snowboarding, and exploring nature.